POP IT #MSFW, Melbourne

Today saw the beginning of Melbourne Spring Fashion Week (that’s #MSFW to you Twitter), something I have been very excited about for a long time.  Unfortunately I can’t go to as much as I would like because I have to, like, work and eat and sleep, but you know, I’ll fit in what I can.  This evening Marlee (String Of Events) and I went to the grand opening of Pop It at the Kitten Club on Little Collins Street.  It’s a pop up event that’s here all week, showcasing the latest lovely garments from a range of Aussie designers.

The thing I love most about Australian fashion is that it’s fun.  It takes risks and isn’t afraid to say, you know what I would just love?  Some dinosaurs on my knickers, that’s what.

Or even some birds or flamingos on my suspender belt.


Not so sexy now eh?  I would definitely have bought all three of these if I hadn’t cleverly (or stupidly?) moved my money into a different account so that I couldn’t spend it.
In all seriousness, from what I’ve seen of Aussie design, it’s colourful, bright, energetic and as said before a lot of fun.  I feel like a of British designs are more conservative and occasionally preppy – which, don’t get me wrong, I love.  But I also love the Aussie attitude to fashion.  It’s a bit more carefree.

Anyhoo.  The facebook page described this event as jungle themed and they certainly went to town with the decor.  We were greeted by a sign welcoming us to the jungle and goodie bags, live music and a forest of clothing rails.




We got stuck in to browsing and photo taking, and then decided to head to the bar downstairs for a cider.

Sneaky pic of none other than Lady Petrova and her friends dressed up wonderfully as usual



A giraffe was in our midst




At the bar, where we sat next to Lady Petrova (and were too shy to talk to her)

The goodie bag we acquired was awesome too, solely because it came with a fashion photography coffee table book.  I’m going to do a separate post on it after I’ve found time to actually read it.

A great start to the week.  I can’t wait for what else is in the pipeline!

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