Women Leading – Phee’s Makeup Tips

Phee is a Sheffield based beauty blogger who blogs at Phee’s Makeup Tips and sells her own makeup at Phee’s Makeup Shop.


I really do love it when people see a gap, and just get up and fill it. I bought one of Phee’s eyeshadows last year and am still amazed at the quality and staying power.

What *first* made you think of making and selling your own make-up?

It was so hard to find products that were made in England that suited me and were what I was looking for. There are so many more indie brands in the US that follow the same concept as I do with Phee’s Makeup Shop products, but you either have to pay the shipping to get them from their own sites, pay an inflated price at UK stockists or wait until they come to a trade show like IMATS.
Being very pale, things like highlighter would always oxidise on me during the day or just wouldn’t look right, so that’s where the idea for The Original Glow Highlight Powder came from. Then from there I did my research and it was actually much easier than I thought, so I gave it a go!


Are you branching out into any new products this year?

Hopefully! The plan is there to do so, but it just depends if I get everything else done that means I’m able to invest in the development for them. I’d really like to create a new Glow Highlight Shade for Summer, and more eyeshadows. I also really want to give brow products a go.
For now all I know is that I’ll definitely be releasing the Marbled Glow Highlight Powders. I’m trying out a bigger pan size that’s almost double the original ones and a new technique to marble two highlight shades together.

Where do you find inspiration?

This sounds completely naff but it’s true: everywhere. If I’m clothes shopping and a texture or colour catches my eye, TV shows that I like, all sorts can set me off writing notes on new products.
I have a big box of sample jars that I’ve collected from developing the products that are on the shop so far. Sometimes I’ll just sit at my desk with that and pick out the ones I really like, then think what the product is going to be, when I’m going to release it and go from there. And inevitably order more sample pots because I’m like a magpie for those things!

What do you think is the best way to introduce more discipline into one’s life?

Do it in little steps. Don’t think ‘right this month I’m going to change my diet, go to the gym, start my own website and begin building a business.’ because it’s very rare you’ll be able to focus on all those new things.
Even go as small as picking one task that makes up your end goal. For me I start with ‘today I’m going to write one email for my subscriber sequence’, and I’ll usually get that done in a couple of hours, so I set my next task.
I have a really short attention span, so I have to focus really hard on getting one thing finished before moving on to another. Going to the gym really helps me focus, I think of my day around the gym so I’ve got time frames for getting things done based on when I need to eat. It’s really worked for me.


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